Marketing Manager

Our company runs a marketplace platform for selling hotels, deals, and tours, which we fill with travel-related content, and work on keeping this content relevant and up-to-date. In general, our main focus is the promotion of our software solutions for hotels in a b2b software niche. We create reviews, comparative articles, and other pieces of content that in the end may spark the interest of users in our product. Here is an example: 12 Best Channel Managers for Hotels in 2021.

Required skills:

— Fluency in English and excellent grammar skills;

— Understanding how to analyze various sources of information;

— Being keen on conducting in-depth research on industry-related topics;

— Ability to analyze, compare and draw conclusions;

— Knowledge of how to write a well-structured copy (according to Statement of work);

— Ability to translate from Russian into English and from German into English (you can use Google translate and then adapt the English version).

Additionally:

— Talent in choosing an interesting and potentially popular topic;

— Knowledge of specialized tools;

— Proficiency in choosing key queries (semantics);

— A good command of German would be an advantage.

Copywriter Test Task

1. Market research: create topics for articles about innovations that are of the highest interest among hoteliers today.

Task: write 2 headlines for articles about hotel technology.

2. Writing: you need to write an article about cloud-based Hotel Management Software.

Task: write an article of about 300 words. It should be about the benefits of using cloud-based Hotel Management Software. Create a catchy headline for this article.

 

Please prepare and send your answers together with your CV. Thank you!

The main requirement for our future candidates is to write well in English and have a strong desire for further development in this professional field. We will assist you in every possible way with any other part of your work.

Since we are searching for several people to join our team, you will have many opportunities for career growth.

HotelFriend is a global provider of business software for the hospitality sector engaged in cloud computing, e-commerce, CRM, and ERP. We have been working in Ukraine since 2017. Our company has made its own product, a cloud-based platform for hotels. Now we decided to launch an active digital marketing campaign to warm up the audience and boost lead generation performance.

Useful links that you can check before applying to this position:

• About our product: Property Management Software
• What we write about in our blog: HotelFriend Hospitality Blog

 

Hotel Friend opens a position of Marketing Manager with degree in business communications, experience in marketing and brilliant organization skills. We offer attractive salary, a great scope for new ideas and opportunities and versatile tasks in a successfully growing company.

Job description:

The HotelFriend marketing department located in Leipzig handles and coordinates both domestic and international marketing activities of HotelFriend AG. Its members are responsible for organisation of various marketing processes and operations and their implementing. These include:

— creation and implementation of sales and marketing plans;

— potential and market analysis;

— supervision of printing;

— digital marketing reports;

— brand building (corporate identity, corporate design, corporate voice);

— development of concepts for online, offline and crossmedia marketing and communication;

— creation of action plans and performance reviews of basic communication, advertising, sales, promotion campaigns and events;

— participation in business and industry-relevant conferences and events.

 

Our requirements:

— professional training or degree in marketing or business communications;

— experience in marketing with a proven track record (ideally in tourism, hotel industry or gastronomy);

— a strong command of English and German and good writing skills;

— brilliant organization and communication skills;

— service orientation;

— initiative-taking;

— positive thinking and sense of humour.

 

Reasons why you will love your new job:

— a great scope for new ideas and opportunities;

— self-reliant working environment, short and direct communication channels;

— friendly working environment and versatile tasks in a successfully growing company;

— attractive salary.

Start date: as soon as possible.