Provide better value for guests
People usually check hotel prices before they book, so you need to price your hotel competitively to get guests in the door – and don’t forget your bottom line! This is difficult to do manually, especially when demand varies by season, room type, or channel. Understanding average room rate meaning within your revenue strategy helps you see whether your pricing is working or quietly leaving money on the table.
Here’s how it works
Hotel Room Rates helps hoteliers set up unlimited pricing options for different seasons. Start by naming the rate and adding meal plans. Then choose the cancellation rules and booking sources, such as your hotel website or OTAs. Finally, select the room and guest types, add a standard price, or set different rates for specific weekdays. Use the formula for the average room rate to measure how each rate plan contributes to your overall performance.
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Adjust rates to match market shifts
Generate rates in a few steps
Set seasonal rates that remain competitive
Create unlimited rate variations
Create as many room rates as needed and tailor conditions to your strategy. Keep prices under control while giving guests flexible options, from standard rates and special offers to seasonal pricing that matches demand, occupancy, and booking behavior all year. When you regularly calculate the average room rate across your rate plans, you can clearly see which combinations are driving revenue and which need adjustment.
Control cancellation terms your way
Protect your property from losses caused by canceled bookings. Choose from free-cancellation to non-refundable rates, or create your own policies for any situation. Have clear cancellation rules in case plans change unexpectedly.
Win more seasonal guests
Set seasonal rate changes to run automatically for selected periods. Adjust prices for peak, high, and low seasons, then use competitive off-season rates, and keep revenue steadier year-round. Tracking your average room rate hotel performance by season shows you exactly where your pricing strategy is strongest.
Build your smartest demand strategy
Apply sales restrictions strategically. Set minimum or maximum stays, close-outs, no check-in/out rules, and more by period and room type.
Outpace your competitors
Shape your revenue strategy and grow your business potential
Sync rates and availability
Stop tracking inventory and rate accuracy manually. Set your price once, and the system will sync room rates across all booking channels automatically according to the rules you choose.
Adjust prices with virtual rates
Apply discounts or markups to any existing room rate. Charge more for one-night stays, offer lower prices for longer bookings, and strengthen your revenue management strategy. With flexible virtual rates, you can increase average stay length, improve profitability, and create more chances to sell additional services throughout the guest journey.
What you receive
Higher revenue
+ Price rooms competitively
Choose a room pricing strategy that fits your hotel, helps you stay competitive, and improves profitability.
Fast updates
+ Flexible rate control
Manage rates across every booking channel and update prices in just a few clicks whenever needed.
Smarter decisions
+ Understand guest booking behavior
Capture data in one system, review it easily, and make confident, better pricing decisions.
Clear rate visibility
+ Drive occupancy and revenue
See your active rates in minutes without refreshing 3rd-party sites or worrying about pricing accuracy.
Precise forecasting
+ Choose the right pricing strategy
Use clear reports to predict demand and reach your ADR, RevPAR, and occupancy targets.
Affordable platform
+ Access essential features for one fixed price
Access every essential tool at a fair price with no hidden fees.
«We’ve used HotelFriend products for nearly a year and are happy with the results. The Room Rates tool keeps availability and pricing up to date while making it easy to manage multiple rates at once. The interface is simple, and the support team has always answered our questions quickly.»
Hotel & Restaurant Krone
Rehau, Germany
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