A Year of Innovation and Excellence
A year in hospitality is full of opportunities to innovate, simplify operations, and enhance the guest experience. In 2025, HotelFriend took bold steps to do exactly that—empowering hoteliers with smarter tools, smarter workflows, and smarter technology. Here’s a look back at the milestones that made this year unforgettable.
1) HotelFriend AG – Governance & Strategic Repositioning
New Supervisory Board
In 2025, HotelFriend AG strengthened its governance and strategic steering with a newly appointed Supervisory Board:
- ● check availability instantly
- ● book rooms and extras
- ● Dr. Wilfried Röder
This appointment marks a clear step forward in professionalizing our corporate structure and preparing the Group for the next stage of scalable growth.
Share Buyback
HotelFriend AG also completed a share buyback, reinforcing strategic focus, stability, and decision-making agility. This move positions us strongly for the opportunities and priorities ahead in 2026.
2) HotelFriend Service GmbH – Product Leadership & New Packaging
HotelFriend Service GmbH continued to deliver a leading PMS platform, and we are entering 2026 with a sharper market proposition: three clearly defined packages designed to match every hotel profile and operational reality.
HotelFriend CORE – Ready-to-Run
A ready-to-use cloud PMS providing essential tools for reservations, guest management, housekeeping, employee management, and distribution. Minimal setup, maximum efficiency.
- ● ready to use immediately
- ● fast installation & onboarding
- ● smooth, reliable data import
- ● smooth, reliable data import (essential integrations and connectivity baseline)
CORE is the ideal entry point for hotels that want maximum efficiency with minimal setup.
HotelFriend FLEX – Build Your Stack
A modular cloud PMS allowing hotels to build a customized system from pre-developed modules, APIs, and operational features, perfectly tailored to their workflows.
- ● hotels assemble their system from modules, APIs, and integrations
- ● best for unique workflows, existing tool stacks, or growing complexity
FLEX means: tailored configuration without losing structure, reliability, and scalability.
HotelFriend SIGNATURE – Enterprise & Corporate
For hoteliers aiming to scale, Signature PMS offers cloud, on-premises, and hybrid deployment options, access to 25+ pre-built products, and the possibility to hire dedicated teams for bespoke feature development.
- ● designed for hotels with individual requests, hotel groups, corporate clients, and complex operations
- ● supported by our project management department, enabling truly end-to-end delivery
- ● built to create a unique, perfectly fitted solution for any hospitality and enterprise size
SIGNATURE is where software becomes a complete, managed transformation project—built around the client’s operational DNA.
3) HotelFriend LLC – Security & Quality Milestone
A major highlight of 2025: HotelFriend Ukraine achieved ISO 27001 certification.
This milestone underlines our commitment to information security, compliance readiness, and operational excellence—especially relevant for enterprise clients and regulated environments.
4) Innovation Highlights 2025 – Booking, Compliance & Smart Operations
Enhancing Guest Experiences with Next-Generation Booking Solutions
Booking Engine Pro – a modular, web-based booking engine that lets hoteliers build personalized guest journeys across multiple websites—without custom development. Secure online payments, flexible module arrangement, and a future-proof architecture make booking seamless and stress-free for guests.
Compliance Made Simple
HotelFriend delivered innovation that directly supports regulatory compliance and reduces operational effort:
● eInvoicing for EU compliance – automates invoice creation and submission, reduces manual effort, mitigates errors, and ensures timely compliant reporting.
● Fiscal compliance for Spain – full support for Veri*Factu and TicketBAI, including automated formatting, secure archiving, and real-time submission.
Smart Operations & Seamless Hotel Management
● Smartpricing integration – AI-driven dynamic pricing to optimize revenue in real time.
● Smart climate control with Loxone – occupancy- and preference-based automation improves comfort while reducing energy costs.
● Expanded smart lock integrations (HotelPlatform & Seam) – broad compatibility across keycard and smart lock ecosystems (e.g., Assa Abloy, Nuki, Yale, etc.) for secure digital access workflows.
● AI Assistant for hotel management – automates repetitive tasks, analyzes operational data, and delivers actionable insights so teams can make faster, smarter decisions.
5) Proven Trust, Recognition & Independent Validation
● Top Performer 2025 & Users Love Us 2025 Badges – Recognition from global platforms reflects the trust and respect we have earned from our clients.
● Mystery Shopping Score 4.8/5 – Independent evaluation confirms that our PMS delivers smooth workflows, clear compliance, and exceptional service at every touchpoint.
● Mentioned as one of the best software in the Hospitality & Tourism Software Market Insight by GHZ Partners.
6) People & Growth – Stable Team, Strong Momentum
● Stable headcount with slight growth
● Steady and significant customer growth
This reflects not only market demand, but also our ability to deliver reliably at scale.
Looking Ahead to 2026
With the momentum of 2025 behind us, our focus for 2026 is clear: roll out the CORE / FLEX / SIGNATURE packaging consistently across markets; scale implementation and project delivery—especially for enterprise deployments; expand integrations and compliance capabilities further; grow in a controlled, quality-first manner across customers and teams.
